Complimentary Quick Guide: Greenwashing: Why and How to Avoid It

This quick guide will give you insight on:

• What greenwashing is and why it is a major issue for consumers, investors, and the climate

• Recent greenwashing cases and enforcement trends across Europe, North America, and Asia-Pacific

• Global laws, regulations, and government guidance on green claims

• A practical rulebook of do's and don'ts for environmental marketing

• How QIMA can help

Greenwashing: Why and How to Avoid It

Greenwashing remains one of the most consequential issues in today's sustainability landscape. Making misleading, exaggerated, or unsubstantiated environmental claims doesn't just risk reputational damage, it now carries real legal and financial exposure as regulators and courts increasingly treat environmental claims as verifiable commercial statements rather than aspirational marketing language.

From the Dutch ACM's crackdown on coffee and cocoa sustainability claims, to the UK CMA's sector-wide fashion retail investigations, to the EU's incoming Empowering Consumers for the Green Transition Directive (mandatory from September 27, 2026), the regulatory net is tightening fast, and unevenly, across markets. At the same time, new risks like greenhushing and greenrinsing show that staying silent or quietly walking back commitments is not a safe alternative to overclaiming.

Download this complimentary Quick Guide to understand the global regulatory landscape, learn what regulators are actually penalizing, and get a practical rulebook for making environmental claims that are accurate, substantiated, and defensible.