QIMA Animal Welfare Mark
The QIMA Animal Welfare Mark attests to the commitment to sustainability, to the environment, and especially, to respect for animal life.
The QIMA Animal Welfare Mark attests to the commitment to sustainability, to the environment, and especially, to respect for animal life.
Only pertinent to the Brazilian market
Ensuring the welfare of the herd through proper management has become an essential model in animal breeding and slaughter. Through sustainable practices, the requirements need to meet a number of factors, ranging from ethics to improved product quality, including respect for the environment.
The final consumer is increasingly well-informed and demanding. For the food industry, just having the certification in Animal Welfare is not enough to align with the customer's perspectives, it is necessary to be able to communicate clearly. The QIMA Animal Welfare Mark plays the role of making this information reach not only the user who picks up the product on the shelves, but all spheres of the market.
With the Animal Welfare seal on the packaging, the company attests to its commitment to congruently follow the norms in pre-slaughter handling. For the final consumer, this positioning of good compliance with the norms is a demonstration of safety and credibility.
In addition to the good image passed to the user, the seal also legitimizes that the breeders are meeting the five freedoms that offer the framework of conditions established globally for the protection of the herd.
The five freedoms are a kind of declaration of animal rights. They are:
Being free from hunger and thirst;
To be free from discomfort;
To be free from disease and injury;
To be free to express the natural behaviors of the species;
To be free from fear and stress.
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A thorough audit is the basic principle in the process of acquiring the seal. All companies are audited once a year to ensure that they comply with the standards and to maintain the certification. Through this analysis, the auditors can observe if the guidelines are being followed and, from there, certify the maintenance of the seal or proceed with the updates required by the protocol.
Companies that have an implemented Animal Welfare program, trained personnel in good handling practices, documented procedures, and compliance with national and international legislation are qualified to apply for the quality seal.
The audits are impartial and based on internationally recognized protocols, such as the North American Meat Institute (NAMI) for bovine and swine slaughterhouses, written by Temple Grandin, a world reference in Animal Welfare, together with the North American Meat Institute Animal Welfare Committee and the National Chicken Council (NCC) for poultry. All our protocols are approved by the Professional Animal Auditor Certification Organization (PAACO), as well as the qualification of our auditors.
The QIMA Animal Welfare Marks certifies compliance in two types of processes:
Rearing system: poultry or dairy cattle
Industrial unit: poultry, pigs and cattle.
Because it offers an opportunity to show the market and consumers the strict auditing and certification process your company underwent;
The identification is applied on the product packaging and communicates clearly and directly with your consumer;
Large retailers and food industries prioritize working with suppliers and producers that already have food safety protocols;
It stands out on the shelf in front of the competitors;
Gains more trust from the final consumer;
It makes the company more transparent and aligned with ethical values and sustainability that govern today's global market.
Efficient communication and customer service
Agile and responsive technical support at all stages.
Transparent certification process and adherence to deadlines.
Proven service quality, with an NPS satisfaction metric of 72 points.
Cost and time optimization
Integrated audits that minimize the number of visits and costs.
Simplified processes that reduce operational impacts.
Strategic and efficient allocation of auditors.
Sector Leadership
Pioneering company with over 30 years of experience in food safety, organic certification, and sustainability.
Complete certification ecosystem, from farm to table.
Advanced technology for compliance monitoring.
By contacting QIMA you agree to our privacy policy and terms and conditions.