How can quality control at the source help prevent costly product returns for retailers?
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Even as e-commerce continues to grow and pandemic-influenced shopping habits are boosting online sales further, multi-channel operators remain ahead of the pack. This suggests that even in the face of “black swan” disruptions such as the COVID-19 pandemic, the future of retail will belong to “evolved” retailers: online retailers with a physical presence, and traditional retailers who successfully leverage multi-channel sales.
However, online sales are particularly vulnerable to returns, both because of the relatively simple return procedure and increased quality risks compared to physical shopping. Quality control at the source is one of the most effective ways to prevent the negative business impacts of product returns such as loss of revenue, supply chain disruption and reputational damage.
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